In today’s age, we promote benevolent entrepreneurship as a solution to the ongoing destruction and depletion of our natural resources and lifestyle.
Understanding Benevolence: Earth and People First
The concept of benevolence centres around goodwill towards the Earth and all individuals involved in the supply chain—suppliers, producers, or consumers. This perspective emphasises the positive impact of considering humanity’s and the environment’s well-being.
Entrepreneurship encompasses responsibility, initiative, passion, motivation, and accountability. It goes beyond mere business ventures, reflecting a holistic approach that acknowledges the broader implications of one’s actions.
We actively promote a business model that thrives economically and ensures sustainability and transparency. This framework is firmly rooted in the philosophical and ethical principles of benevolence.
Our village industry, nestled in Chitai, Almora, stands as a tangible testament to the principles we uphold. We produce natural cosmetics and organic health foods here, offering a living, observable illustration of our benevolent entrepreneurship model.
With a dedication to spreading awareness and understanding, our foundation has taken on the responsibility of disseminating this philosophy and practical approach in the public domain. We aim to inspire others to adopt a similar mindset and contribute to improving society and the environment.
The philosophy of benevolent entrepreneurship draws inspiration from visionaries like E.F. Schumacher, the author of “Small is Beautiful,” and Mahatma Gandhi, a proponent of village industries. It also derives wisdom from the teachings of the sages of our nation, who emphasised egolessness, service, and higher ethical and spiritual values. This philosophy counters the prevailing exploitative attitudes of our age and the excessive focus on materialism.
Benevolent entrepreneurship advocates for a harmonious coexistence of material and spiritual aspects. It champions a creative integration of worldly pursuits while nurturing the soul. This perspective is an antidote to the rampant exploitative tendencies and material obsessions that pervade our world today.
Our mission involves promoting a rural industry model that benefits everyone without exception. Through our efforts, we aspire to create a world that boasts abundant trees, clean water, fresh air, nourishing food, beauty, harmony, and peaceful coexistence. This pursuit is aimed at ensuring a promising legacy for generations to come.
Reference to the work of E.F.Schumacher:
Two essential books not to miss:
“Small Is Beautiful: A Study of Economics As If People Mattered”
“This I Believe and Other Essays”
Reference to the work of Osho: